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The Ultimate Guide to Email Marketing

  • Post published:April 21, 2020
  • Post category:Build Your Channels/Email Marketing
  • Reading time:33 mins read

Let’s start this out with a multiple-choice question. Which is your approach to email marketing for your business?A) I hate getting emails, so I don't send them.B) I guess I…

Continue ReadingThe Ultimate Guide to Email Marketing

Creating Your Brand Guide

  • Post published:November 4, 2019
  • Post category:Build Your Brand
  • Reading time:20 mins read

When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…

Continue ReadingCreating Your Brand Guide

Picking the Right Website Management System for Your Small Business

  • Post published:September 2, 2019
  • Post category:Build Your Brand
  • Reading time:15 mins read

If you've been hanging out here at all, then you probably know that I'm a big advocate for having a website for your business - whether you've been in business…

Continue ReadingPicking the Right Website Management System for Your Small Business

5 Things to Do Before You Build Your Website

  • Post published:August 26, 2019
  • Post category:Build Your Brand
  • Reading time:9 mins read

One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme,…

Continue Reading5 Things to Do Before You Build Your Website

Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)

  • Post published:August 13, 2019
  • Post category:Content Marketing
  • Reading time:6 mins read

Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: "Don't spend your vacation behind the keyboard! Buy these…

Continue ReadingDon’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)

How (and Why) to Clean Up Your Email List

  • Post published:August 5, 2019
  • Post category:Build Your Channels/Email Marketing
  • Reading time:5 mins read

If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!

Continue ReadingHow (and Why) to Clean Up Your Email List

Bad Lead Magnets

  • Post published:June 6, 2019
  • Post category:Email Marketing/Find your Audience
  • Reading time:7 mins read

There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…

Continue ReadingBad Lead Magnets

Artificial Scarcity in Marketing Messages

  • Post published:February 18, 2019
  • Post category:Build Your Channels/Content Marketing
  • Reading time:4 mins read

Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…

Continue ReadingArtificial Scarcity in Marketing Messages

The Problem with “Live” Webinars

  • Post published:February 11, 2019
  • Post category:Build Your Channels
  • Reading time:5 mins read

Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm.  I’m…

Continue ReadingThe Problem with “Live” Webinars

Stop Using Fear and Blame Tactics in Your Marketing

  • Post published:February 5, 2019
  • Post category:Build Your Channels/Find your Audience
  • Reading time:8 mins read

I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…

Continue ReadingStop Using Fear and Blame Tactics in Your Marketing
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ABOUT

Hi – I’m Brandi, author of Minimum Viable Marketing. I love using my 15+ years of corporate marketing experience to help new and established business owners go from being overwhelmed by their chaotic, shoot-from-the-hip marketing efforts to confident in their streamlined marketing tactics.

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