The Ultimate Guide to Email Marketing
Let’s start this out with a multiple-choice question. Which is your approach to email marketing for your business?A) I hate getting emails, so I don't send them.B) I guess I…
Creating Your Brand Guide
When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…
Picking the Right Website Management System for Your Small Business
If you've been hanging out here at all, then you probably know that I'm a big advocate for having a website for your business - whether you've been in business…
5 Things to Do Before You Build Your Website
One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme,…
Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)
Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: "Don't spend your vacation behind the keyboard! Buy these…
How (and Why) to Clean Up Your Email List
If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!
Bad Lead Magnets
There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…
Artificial Scarcity in Marketing Messages
Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…
The Problem with “Live” Webinars
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm. I’m…
Stop Using Fear and Blame Tactics in Your Marketing
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…