How to Apply the Konmari Method to Your Marketing
The KonMari method doesn't just apply to your bookshelves and drawers. Learn how you can apply the KonMari method to your marketing to simplify, streamline and get better results!
Make Marketing Fun Again
Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with…
What I Read – January 18, 2019
Crawl, walk, run and fly: The 4 stages of scaling website analytics (MarketingLand): Most people don't love the idea of digging into their website analytics (or any of the other…
Trust the Data
Marketing is easier when you're not trying to rely on your gut instincts to make decisions. Instead, learn to trust the data to see what's working and what's not - then come up with a plan to improve!
Amplification Channel: LinkedIn
LinkedIn is officially the business-to-business social media platform. Individual profiles are essentially online resumes, and your LinkedIn connections are primarily people with whom you have a professional or educational relationship.…
Amplification Channel: Instagram
Out of the big four social media platforms, Instagram is the most visual. In fact, when you check out your feed, Images are front and center with captions demoted to…
Amplification Channel: Twitter
Twitter may have started out as a micro-blogging platform in 2006, but it’s quickly become a social media phenomenon. With updates limited to 280 characters (originally 140 at launch), it’s…
Amplification Channel: Facebook
Facebook is the first platform most people think of when they hear about social media. There are over 2.23 billion monthly active users worldwide on Facebook, as of June 30, 2018…
What I Read – January 11, 2019
Sales and Marketing Lessons from the Top 100 SaaS Companies of 2018: If you’re running a small business, you may be wondering what you have in common with the top…
4 Tips for Marketing Consistency
First, let's talk about why consistency is hard for so many people. Many of us are focused on the destination, rather than the journey. It’s the same challenge that we…