Today, let's talking about how to pick amplification platforms - and why you should limit your platforms, especially if you have a small marketing team. Amplification channels are third-party sites where…
There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…
While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s…
When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…
Marketing is a busy space. Learning about marketing is an industry in and of itself. And it's virtually impossible for anyone to know everything there is to know about marketing.…
You only get one chance to make a first impression - right? That's why we all brush our teeth before we leave the house in the morning or check our…
As a new podcaster, I love talking to other podcasters about the lessons they’ve learned. And one of the questions I get the most is how they can make the…
A lovely friend of mine reached out to me with an unusual question. She’s been in business (both brick and mortar and online) for quite a while, so I was…
I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this…
Have you ever moved across the country, or been on one of those big trips where you stay a different place night after night? For me, I start to feel…
