Selecting Your Amplification Platforms
Today, let's talking about how to pick amplification platforms - and why you should limit your platforms, especially if you have a small marketing team. Amplification channels are third-party sites where…
What is Customer-First Marketing?
There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…
5 Marketing Resolutions for 2019
While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s…
Picking a Content Format for Your Business
When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…
One Marketing Principle Everyone Needs to Learn
Marketing is a busy space. Learning about marketing is an industry in and of itself. And it's virtually impossible for anyone to know everything there is to know about marketing.…
Create a Great Welcome Series for Your Email List
You only get one chance to make a first impression - right? That's why we all brush our teeth before we leave the house in the morning or check our…
Making the Most of Your Podcast Guests
As a new podcaster, I love talking to other podcasters about the lessons they’ve learned. And one of the questions I get the most is how they can make the…
How to Create a Compelling Call to Action
A lovely friend of mine reached out to me with an unusual question. She’s been in business (both brick and mortar and online) for quite a while, so I was…
Should You Send Cookies with Sales Pitches?
I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this…
Your Website – The Foundation of Your Minimum Viable Marketing Strategy
Have you ever moved across the country, or been on one of those big trips where you stay a different place night after night? For me, I start to feel…