It's that time of the week again - it's time to send an email to your list. But what to send? The latest blog post? Another sales pitch? While it's…
You already know that an email list is a key to supporting your business - after all, you can’t count on the good graces of the Facebook algorithm forever. But…
One of the foundations of a solid marketing strategy is your email list. It's not subject to the crazy algorithm gods of Google and Facebook. It's portable and profitable. But it…
If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…
Hopefully by now you’ve heard about GDPR - the changes to privacy and data protection that go into effect 25 May 2018 for European citizens. If you have - or…
I was recently working with a client who contacted me in a bit of a panic. She had gotten an email from a new subscriber saying that the page for…
After you’ve created an amazing new opt-in freebie for your email newsletter, you need to make sure it gets the visibility it needs to do it’s job. Nobody can respond to your…
Do you know what your customers want? "Of course," you're thinking. How do you know? Their buying behavior? The links they click on your site, the pins that got them…
In Part 2 of the Google Analytics for Beginners Series, we talked about some of the basic metrics that Google Analytics tracks out of the box. In order to really…
Now that you’ve got Google Analytics installed, you’re going to want to know what all those numbers mean. Here are some of the basic metrics that you’ll see in Google…
