How to Use Google Analytics for Beginners – Part 1
Whether your website is brand new or you’re old friends, Google Analytics is a key tool for your marketing arsenal. But when you’re new to the whole world of website…
What is an “Authentic Brand”?
Hey Brandi, When I sit down to write for my business, it never quite comes out the way I want. I end up sounding stuffy or stuck-up. How can I…
What is SEO?
SEO is the abbreviation for Search Engine Optimization. It's all the things you can do on your website to help it show up when people search for businesses or blogs…
Marketing Consistency
What's something that you really want to accomplish? Is it getting out of debt? Losing 10 pounds? Growing your business? Finally catch up on Game of Thrones? For virtually any…
How do I build good marketing habits?
Hey Brandi, When I sit down to work on marketing my business, I always start with great intentions. But then I find myself scrolling social media, signing up for (another)…
What is ‘curating content’?
Hey Brandi, I've heard the phrase 'curating content' when I've been reading up on content marketing. What is curated content, and can I use it for my business? Curating content…
How Can I Create Blog Posts Faster?
Hey Brandi, I know I need to create more blog posts for my website, but who has the time? Do you have any shortcuts to help me create blog posts…
Little Big Things Every Website Needs
Congratulations! You've picked a URL and hosting for your website. You've picked a platform (like Wordpress or Squarespace), a theme, and set up your website. You've got a logo and…
What are Owned, Paid and Earned Media?
Hey Brandi, I've seen the term "owned media" on a few articles lately, along with paid and earned media. What are these types of media, and how do I get some? …
How do I identify customer pain points?
Hey Brandi,How do I identify my customer's pain points? Woah - this is a GREAT question. I'm so glad that we get to talk about this - because it's something…