How do I get started with content marketing?
Hey Brandi, I'd like to get started with content marketing, but I'm not sure how. Any suggestions? Content marketing is one of the most popular terms right now. Before I…
Is LinkedIn right for my business?
Hey Brandi, I've got a profile on LinkedIn, but I'm not sure if I should do something more to grow my business. What do you think? As you probably already…
What is an Ideal Customer Profile (ICP)?
Hey Brandi, What is an ideal customer profile? I've heard about it in both sales and marketing. Do I need one? Going a step farther than your niche market is…
What is a niche market?
Hey Brandi, What is a Niche Market? A niche market is simply a focused definition of who you’re selling to. For example, NFL Red Zone reaches the niche market of…
Is Pinterest Right for My Business?
Hey Brandi – I love spending time browsing Pinterest, but how do I know if Pinterest is right for my business? Pinterest exploded onto the social media scene a few…
Why do I need an email list?
Hey Brandi, Do I need to be collecting email addresses from my customers? I invite them to be part of my Facebook group/follow me on Twitter/etc. Isn't that enough? I…
Why Brand Matters
Hey Brandi, I keep reading about brand in marketing. I'm just starting out - is this really something I need to worry about? Oh, brand. It seems like one of…
Email Marketing: Double-Opt Ins are GOOD for You
Hey Brandi, My email program makes people confirm their email address before they're added to my list. I want to turn this off - it's too much work for them,…
Facebook: Profiles, Pages or Groups?
Hey Brandi, Now that I know I want to connect with my customers on Facebook, I'm not sure where to start. Do I just make friends with my personal profile?…
Is Facebook Right For Your Business?
Facebook has quickly become the social media platform. We use it to connect with high school locker mates, colleagues, trivia buddies, and our kids best friends parents. You might use it…