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Build Your Brand

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Boosting Your Business Potential With The Know-Like-Trust Strategy

  • Post published:February 8, 2021
  • Post category:Build Your Brand/Content Marketing/Find your Audience
  • Reading time:6 mins read

Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.

Continue ReadingBoosting Your Business Potential With The Know-Like-Trust Strategy

Creating Your Brand Guide

  • Post published:November 4, 2019
  • Post category:Build Your Brand
  • Reading time:20 mins read

When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…

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Picking the Right Website Management System for Your Small Business

  • Post published:September 2, 2019
  • Post category:Build Your Brand
  • Reading time:15 mins read

If you've been hanging out here at all, then you probably know that I'm a big advocate for having a website for your business - whether you've been in business…

Continue ReadingPicking the Right Website Management System for Your Small Business

5 Things to Do Before You Build Your Website

  • Post published:August 26, 2019
  • Post category:Build Your Brand
  • Reading time:9 mins read

One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme,…

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Make Marketing Fun Again

  • Post published:January 21, 2019
  • Post category:Build Your Brand/General/Productivity
  • Reading time:3 mins read

Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with…

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Should You Send Cookies with Sales Pitches?

  • Post published:September 4, 2018
  • Post category:Build Your Brand
  • Reading time:4 mins read

I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this…

Continue ReadingShould You Send Cookies with Sales Pitches?

Build a Magnetic About Page

  • Post published:August 1, 2018
  • Post category:Build Your Brand
  • Reading time:4 mins read

One thing that virtually every website has – no matter what industry, whether promoting an online business or offline – is an About page. Your About page is where you…

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Features vs Benefits

  • Post published:April 27, 2018
  • Post category:Build Your Brand/Find your Audience
  • Reading time:5 mins read

If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…

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What is an “Authentic Brand”?

  • Post published:December 30, 2017
  • Post category:Build Your Brand
  • Reading time:5 mins read

Hey Brandi, When I sit down to write for my business, it never quite comes out the way I want. I end up sounding stuffy or stuck-up. How can I…

Continue ReadingWhat is an “Authentic Brand”?

ABOUT

Hi – I’m Brandi, author of Minimum Viable Marketing. I love using my 15+ years of corporate marketing experience to help new and established business owners go from being overwhelmed by their chaotic, shoot-from-the-hip marketing efforts to confident in their streamlined marketing tactics.

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