Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.
When you hear the term “brand guide,” is the first thing you think of your logo and colors? Maybe some typography?That’s what you usually get on your brand board -…
If you've been hanging out here at all, then you probably know that I'm a big advocate for having a website for your business - whether you've been in business…
One of the most important things a business owner can do is build a website for their business. But before you buy a domain name or set up a theme,…
Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with…
I recently received a tongue-in-cheek question about sales follow-ups. While I usually focus on marketing, sales and marketing are so closely related that I didn’t want to skip over this…
One thing that virtually every website has – no matter what industry, whether promoting an online business or offline – is an About page. Your About page is where you…
If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…
Hey Brandi, When I sit down to write for my business, it never quite comes out the way I want. I end up sounding stuffy or stuck-up. How can I…
