Bad Lead Magnets

There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…

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What is a Sales Funnel?

Sales funnels are the current darling of online business owners."You have to hack your funnel!" "If your funnel isn't working, nothing works!""What do you mean, you don't have a funnel?!?!?!"They're also like…

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