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Build Your Channels

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How (and Why) to Clean Up Your Email List

  • Post published:August 5, 2019
  • Post category:Build Your Channels/Email Marketing
  • Reading time:5 mins read

If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!

Continue ReadingHow (and Why) to Clean Up Your Email List

Artificial Scarcity in Marketing Messages

  • Post published:February 18, 2019
  • Post category:Build Your Channels/Content Marketing
  • Reading time:4 mins read

Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…

Continue ReadingArtificial Scarcity in Marketing Messages

The Problem with “Live” Webinars

  • Post published:February 11, 2019
  • Post category:Build Your Channels
  • Reading time:5 mins read

Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm.  I’m…

Continue ReadingThe Problem with “Live” Webinars

Stop Using Fear and Blame Tactics in Your Marketing

  • Post published:February 5, 2019
  • Post category:Build Your Channels/Find your Audience
  • Reading time:8 mins read

I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…

Continue ReadingStop Using Fear and Blame Tactics in Your Marketing

Selecting Your Amplification Platforms

  • Post published:December 16, 2018
  • Post category:Build Your Channels/Productivity
  • Reading time:5 mins read

Today, let's talking about how to pick amplification platforms - and why you should limit your platforms, especially if you have a small marketing team.  Amplification channels are third-party sites where…

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5 Marketing Resolutions for 2019

  • Post published:December 3, 2018
  • Post category:Build Your Channels/General/Measure Your Results/Productivity
  • Reading time:5 mins read

While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019.  Today’s…

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Create a Great Welcome Series for Your Email List

  • Post published:September 24, 2018
  • Post category:Build Your Channels/Email Marketing
  • Reading time:6 mins read

You only get one chance to make a first impression - right? That's why we all brush our teeth before we leave the house in the morning or check our…

Continue ReadingCreate a Great Welcome Series for Your Email List

Making the Most of Your Podcast Guests

  • Post published:September 17, 2018
  • Post category:Build Your Channels
  • Reading time:3 mins read

As a new podcaster, I love talking to other podcasters about the lessons they’ve learned. And one of the questions I get the most is how they can make the…

Continue ReadingMaking the Most of Your Podcast Guests

Best Practices for Instagram Bio Links

  • Post published:July 27, 2018
  • Post category:Build Your Channels
  • Reading time:5 mins read

When I first got started on Instagram, it didn't make much difference to me that I could only have one URL. And then I realized that I was changing that…

Continue ReadingBest Practices for Instagram Bio Links

How to Use Your Time Efficiently on Social Media

  • Post published:July 20, 2018
  • Post category:Build Your Channels/Productivity
  • Reading time:7 mins read

Time is our most precious resource, but it always feels like it’s slipping through our fingers. But the average person spends up to 2 hours on social media every day…

Continue ReadingHow to Use Your Time Efficiently on Social Media
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Hi – I’m Brandi, author of Minimum Viable Marketing. I love using my 15+ years of corporate marketing experience to help new and established business owners go from being overwhelmed by their chaotic, shoot-from-the-hip marketing efforts to confident in their streamlined marketing tactics.

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