How (and Why) to Clean Up Your Email List
If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist!
Artificial Scarcity in Marketing Messages
Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…
The Problem with “Live” Webinars
Webinars have been around for almost 20 years. But in the last few years, a new version of webinars have emerged, and they've taken the online marketing space by storm. I’m…
Stop Using Fear and Blame Tactics in Your Marketing
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…
Selecting Your Amplification Platforms
Today, let's talking about how to pick amplification platforms - and why you should limit your platforms, especially if you have a small marketing team. Amplification channels are third-party sites where…
5 Marketing Resolutions for 2019
While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s…
Create a Great Welcome Series for Your Email List
You only get one chance to make a first impression - right? That's why we all brush our teeth before we leave the house in the morning or check our…
Making the Most of Your Podcast Guests
As a new podcaster, I love talking to other podcasters about the lessons they’ve learned. And one of the questions I get the most is how they can make the…
Best Practices for Instagram Bio Links
When I first got started on Instagram, it didn't make much difference to me that I could only have one URL. And then I realized that I was changing that…
How to Use Your Time Efficiently on Social Media
Time is our most precious resource, but it always feels like it’s slipping through our fingers. But the average person spends up to 2 hours on social media every day…