Should You Add an AI Writing Tool to Your Marketing Toolbox?
There's a constant need for content -
Build Your Strategy with Evergreen Content
Use evergreen content to build your business and create a strategy for taking it to the next level! Learn what is evergreen content, how to create it, and why this is vital in today's marketing world.
Boosting Your Business Potential With The Know-Like-Trust Strategy
Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.
How to Get Started with Guest Posting
The secret's out: the internet's not just a fancy military and government network anymore. And it's not just for gossip, cat memes, and figuring out which Friends character you are.…
Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)
Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: "Don't spend your vacation behind the keyboard! Buy these…
Artificial Scarcity in Marketing Messages
Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…
Picking a Content Format for Your Business
When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…
How to Create a Compelling Call to Action
A lovely friend of mine reached out to me with an unusual question. She’s been in business (both brick and mortar and online) for quite a while, so I was…
How to Create a Marketing Calendar
One of the big questions that I get as a marketing coach is about creating a marketing calendar. Clients are asking about what they should include, and what platform they…
What is ‘curating content’?
Hey Brandi, I've heard the phrase 'curating content' when I've been reading up on content marketing. What is curated content, and can I use it for my business? Curating content…