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Content Marketing

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Should You Add an AI Writing Tool to Your Marketing Toolbox?

  • Post published:April 19, 2021
  • Post category:Content Marketing/Productivity
  • Reading time:6 mins read

There's a constant need for content -

Continue ReadingShould You Add an AI Writing Tool to Your Marketing Toolbox?

Build Your Strategy with Evergreen Content

  • Post published:April 11, 2021
  • Post category:Build Your Channels/Content Marketing
  • Reading time:7 mins read

Use evergreen content to build your business and create a strategy for taking it to the next level! Learn what is evergreen content, how to create it, and why this is vital in today's marketing world.

Continue ReadingBuild Your Strategy with Evergreen Content

Boosting Your Business Potential With The Know-Like-Trust Strategy

  • Post published:February 8, 2021
  • Post category:Build Your Brand/Content Marketing/Find your Audience
  • Reading time:6 mins read

Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.

Continue ReadingBoosting Your Business Potential With The Know-Like-Trust Strategy

How to Get Started with Guest Posting

  • Post published:October 12, 2020
  • Post category:Build Your Channels/Content Marketing
  • Reading time:9 mins read

The secret's out: the internet's not just a fancy military and government network anymore. And it's not just for gossip, cat memes, and figuring out which Friends character you are.…

Continue ReadingHow to Get Started with Guest Posting

Don’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)

  • Post published:August 13, 2019
  • Post category:Content Marketing
  • Reading time:6 mins read

Have you ever been tempted by one of those ads for a premade content bundle? The ones that have messages like: "Don't spend your vacation behind the keyboard! Buy these…

Continue ReadingDon’t Purchase Pre-Made Content Bundles ( & What to Do Instead!)

Artificial Scarcity in Marketing Messages

  • Post published:February 18, 2019
  • Post category:Build Your Channels/Content Marketing
  • Reading time:4 mins read

Have you ever seen one of those ads that promotes "only 10 copies left" - just to discover that the product is an eBook? Or "Only 3 seats left"... in…

Continue ReadingArtificial Scarcity in Marketing Messages

Picking a Content Format for Your Business

  • Post published:October 30, 2018
  • Post category:Content Marketing/Find your Audience
  • Reading time:5 mins read

When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…

Continue ReadingPicking a Content Format for Your Business

How to Create a Compelling Call to Action

  • Post published:September 10, 2018
  • Post category:Content Marketing
  • Reading time:5 mins read

A lovely friend of mine reached out to me with an unusual question. She’s been in business (both brick and mortar and online) for quite a while, so I was…

Continue ReadingHow to Create a Compelling Call to Action

How to Create a Marketing Calendar

  • Post published:August 13, 2018
  • Post category:Content Marketing/Productivity
  • Reading time:5 mins read

One of the big questions that I get as a marketing coach is about creating a marketing calendar. Clients are asking about what they should include, and what platform they…

Continue ReadingHow to Create a Marketing Calendar

What is ‘curating content’?

  • Post published:November 23, 2017
  • Post category:Content Marketing
  • Reading time:4 mins read

Hey Brandi, I've heard the phrase 'curating content' when I've been reading up on content marketing. What is curated content, and can I use it for my business?  Curating content…

Continue ReadingWhat is ‘curating content’?
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