Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.
From fitness to using up craft supplies, there are dozens of challenges out there that help followers build a new habit and, depending on how you’ve set up the challenge,…
There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…
I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…
There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…
When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…
Marketing is a busy space. Learning about marketing is an industry in and of itself. And it's virtually impossible for anyone to know everything there is to know about marketing.…
I’ve gotten a lot of questions recently about why I closed my Facebook Group. First - let’s talk about the reasons I wanted to keep it: I love helping people…
You already know that an email list is a key to supporting your business - after all, you can’t count on the good graces of the Facebook algorithm forever. But…
One of the foundations of a solid marketing strategy is your email list. It's not subject to the crazy algorithm gods of Google and Facebook. It's portable and profitable. But it…
