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Boosting Your Business Potential With The Know-Like-Trust Strategy

  • Post published:February 8, 2021
  • Post category:Build Your Brand/Content Marketing/Find your Audience
  • Reading time:6 mins read

Building a strategy to help prospects know, like, and trust your brand helps you build customer lifetime value and lower acquisition cost. Learn how to build a know-like-trust strategy for your brand today.

Continue ReadingBoosting Your Business Potential With The Know-Like-Trust Strategy

How to Create a Challenge to Grow Your Email List

  • Post published:September 14, 2020
  • Post category:Build Your Channels/Email Marketing/Find your Audience
  • Reading time:11 mins read

From fitness to using up craft supplies, there are dozens of challenges out there that help followers build a new habit and, depending on how you’ve set up the challenge,…

Continue ReadingHow to Create a Challenge to Grow Your Email List

Bad Lead Magnets

  • Post published:June 6, 2019
  • Post category:Email Marketing/Find your Audience
  • Reading time:7 mins read

There's an ugly little habit I've seen floating around online... ugly, virtually unusable lead magnets. Example #1: The ‘eBook’ that’s actually 5 pages about the author and 2 pages of…

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Stop Using Fear and Blame Tactics in Your Marketing

  • Post published:February 5, 2019
  • Post category:Build Your Channels/Find your Audience
  • Reading time:8 mins read

I’m talking about using fear and blame to drive sales. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages…

Continue ReadingStop Using Fear and Blame Tactics in Your Marketing

What is Customer-First Marketing?

  • Post published:December 10, 2018
  • Post category:Find your Audience
  • Reading time:3 mins read

There are a lot of types of marketing out there - content marketing, social media marketing, digital marketing, cause marketing, guerrilla marketing, multi-level marketing… At the core, all of these…

Continue ReadingWhat is Customer-First Marketing?

Picking a Content Format for Your Business

  • Post published:October 30, 2018
  • Post category:Content Marketing/Find your Audience
  • Reading time:5 mins read

When you’re creating content to reach your target customers, there are three main content types you can choose from:Written content (like blogging)Audio content (podcasting)Video contentFor most of us, we’re more…

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One Marketing Principle Everyone Needs to Learn

  • Post published:October 22, 2018
  • Post category:Find your Audience
  • Reading time:6 mins read

Marketing is a busy space. Learning about marketing is an industry in and of itself. And it's virtually impossible for anyone to know everything there is to know about marketing.…

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Why I Closed My Facebook Group (And 4 Questions to Consider if You’re Thinking About Doing the Same)

  • Post published:July 24, 2018
  • Post category:Facebook/Find your Audience
  • Reading time:3 mins read

I’ve gotten a lot of questions recently about why I closed my Facebook Group. First - let’s talk about the reasons I wanted to keep it: I love helping people…

Continue ReadingWhy I Closed My Facebook Group (And 4 Questions to Consider if You’re Thinking About Doing the Same)

All the Freebie Ideas You Need to Grow Your List

  • Post published:May 21, 2018
  • Post category:Email Marketing/Find your Audience
  • Reading time:10 mins read

You already know that an email list is a key to supporting your business - after all, you can’t count on the good graces of the Facebook algorithm forever. But…

Continue ReadingAll the Freebie Ideas You Need to Grow Your List

Grow Your Email List with Quizzes

  • Post published:May 6, 2018
  • Post category:Email Marketing/Find your Audience
  • Reading time:7 mins read

One of the foundations of a solid marketing strategy is your email list. It's not subject to the crazy algorithm gods of Google and Facebook. It's portable and profitable. But it…

Continue ReadingGrow Your Email List with Quizzes
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