Features vs Benefits
If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…
Stop Assuming You Know What Your Customers Want
Do you know what your customers want? "Of course," you're thinking. How do you know? Their buying behavior? The links they click on your site, the pins that got them…
How do I identify customer pain points?
Hey Brandi,How do I identify my customer's pain points? Woah - this is a GREAT question. I'm so glad that we get to talk about this - because it's something…
What is an Ideal Customer Profile (ICP)?
Hey Brandi, What is an ideal customer profile? I've heard about it in both sales and marketing. Do I need one? Going a step farther than your niche market is…
What is a niche market?
Hey Brandi, What is a Niche Market? A niche market is simply a focused definition of who you’re selling to. For example, NFL Red Zone reaches the niche market of…