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Find your Audience

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Features vs Benefits

  • Post published:April 27, 2018
  • Post category:Build Your Brand/Find your Audience
  • Reading time:5 mins read

If you're not an experienced copywriter, it's really hard to write about what you offer. Whether you're selling hand-crafted baby wraps, videography, social media marketing services, or HVAC installation, you…

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Stop Assuming You Know What Your Customers Want

  • Post published:February 13, 2018
  • Post category:Find your Audience
  • Reading time:4 mins read

Do you know what your customers want? "Of course," you're thinking. How do you know? Their buying behavior? The links they click on your site, the pins that got them…

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How do I identify customer pain points?

  • Post published:September 16, 2017
  • Post category:Content Marketing/Find your Audience
  • Reading time:5 mins read

Hey Brandi,How do I identify my customer's pain points? Woah - this is a GREAT question. I'm so glad that we get to talk about this - because it's something…

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What is an Ideal Customer Profile (ICP)?

  • Post published:June 20, 2017
  • Post category:Find your Audience
  • Reading time:3 mins read

Hey Brandi, What is an ideal customer profile? I've heard about it in both sales and marketing. Do I need one? Going a step farther than your niche market is…

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What is a niche market?

  • Post published:June 15, 2017
  • Post category:Find your Audience
  • Reading time:2 mins read

Hey Brandi, What is a Niche Market? A niche market is simply a focused definition of who you’re selling to. For example, NFL Red Zone reaches the niche market of…

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Hi – I’m Brandi, author of Minimum Viable Marketing. I love using my 15+ years of corporate marketing experience to help new and established business owners go from being overwhelmed by their chaotic, shoot-from-the-hip marketing efforts to confident in their streamlined marketing tactics.

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