Make Marketing Fun Again
Marketing shouldn’t be all spreadsheets and stress and dread. While we can’t all sit back and sip scotch in our suits like Mad Men, we can have some fun with…
4 Tips for Marketing Consistency
First, let's talk about why consistency is hard for so many people. Many of us are focused on the destination, rather than the journey. It’s the same challenge that we…
5 Marketing Resolutions for 2019
While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s…
GDPR for Bloggers and Online Entrepreneurs
Hopefully by now you’ve heard about GDPR - the changes to privacy and data protection that go into effect 25 May 2018 for European citizens. If you have - or…
Why Brand Matters
Hey Brandi, I keep reading about brand in marketing. I'm just starting out - is this really something I need to worry about? Oh, brand. It seems like one of…
Should You DIY or Outsource Your Marketing?
Hey Brandi - Should I learn to do my marketing myself, or outsource it to a consultant or virtual assistant? Making the decision to DIY or outsource is a big…
5 Things to Look for in a Marketing Consultant
Raise your hand if you've ever had a conversation with a marketing consultant that goes something like this: Consultant: You should do X. Client: Ok, why? Consultant: Because I say so. Client: Why…
Marketing: Just Start
Hey Brandi, There's so much information out there about marketing and marketing plans. It's overwhelming. I have no idea where to start. Can you help? You're right - the internet…
What is Marketing?
Hey Brandi, what is marketing? This is one of the most confusing questions of all, so it's a great thing to get started with. The AMA (American Marketing Association) defines marketing…
Welcome!
Thanks for visiting Hey Brandi! I'm so glad that you've decided to invite me along on your marketing journey. And it is a journey that every business person takes. Journeys are…