Monthly Marketing Reset
About every 30 days, we get a new page in the calendar. A fresh start. Many people use these to start something new - a new diet, a new exercise…
Trust the Data
Marketing is easier when you're not trying to rely on your gut instincts to make decisions. Instead, learn to trust the data to see what's working and what's not - then come up with a plan to improve!
5 Marketing Resolutions for 2019
While your personal time may be filled with baking cookies and wrapping gifts, you may also be starting to think about some of your resolutions (and goals) for 2019. Today’s…
How to Track Multiple Sales Funnels
Most of us don't have a single sales funnel in our business. We end up with several for different products and different opt-ins. So how do you keep track of…
How to Track Your Landing Pages
I was recently working with a client who contacted me in a bit of a panic. She had gotten an email from a new subscriber saying that the page for…
Creating Google Analytics Goals – Google Analytics for Beginners Part 3
In Part 2 of the Google Analytics for Beginners Series, we talked about some of the basic metrics that Google Analytics tracks out of the box. In order to really…
Google Analytics Glossary – Google Analytics for Beginners Part 2
Now that you’ve got Google Analytics installed, you’re going to want to know what all those numbers mean. Here are some of the basic metrics that you’ll see in Google…
How to Use Google Analytics for Beginners – Part 1
Whether your website is brand new or you’re old friends, Google Analytics is a key tool for your marketing arsenal. But when you’re new to the whole world of website…