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It’s that time of the week again – time to create an email campaign. Whether you’re new to email marketing or you’ve been doing it for years, sometimes hearing what the pros say about it can inspire and motivate you to re-engage with your email list.
I've collected up 50 of the best email marketing quotes to get you started.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
“Start testing and stop arguing.” – Jon Correll
“Signing up is a powerful signal of intent to buy. Send them emails until they do.” – Jordie van Rijn
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray
“Quality over quantity – Emails may best cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
“Open, click and unsubscribe rates are pretty poor measures for email engagement.” – Jordie van Rijn
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
“Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” – Kath Pay
“There is no formula for the perfect email — Authentic and honest messaging works.” — Anonymous
“Not enough talk about the importance of brand in email. Customers don’t sign up for email — they sign up for your brand.” — Bob Frady
A small list that wants exactly what you're offering is better than a bigger list that isn't committed.
“How to write a good email:
- Write your email
- Delete most of it
- Send”
– Dan Munz
“A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.” – Christ Marriott
“An email without clarity is like an annoying mime: Just say what you want or get out the way!” – Jordie van Rijn
“Reaching the inbox isn't your goal – engaging people is.” – Matt Blumberg
“Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.” ― Chad White, Email Marketing Rules
“Email’s [the] quarterback position on the marketing field.” – Simms Jenkins
“In many cases brands are continuing to use email not just as a push channel but as a ‘ram it down your throat’ channel until the subscriber screams ‘enough’!” – Kate Barrett, E-Telligence: Email Marketing Isn’t Dead, the Way You’re Using It Is
“The first speed bump is often a good topic for a lead magnet because many potential clients get stuck at that first hurdle. By helping them get quick results with that initial problem, you’ll give them the confidence to work with you on bigger issues.” ― Ian Brodie, Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing
“You want to plonk your reader right in the middle of the meat of your email—cut to the chase and pull the reader into the crux of the issue you’re discussing in your email. This holds their attention, and they know clearly what you want them to do or get out of the email.” ― Meera Kothand, 300 Email Marketing Tips
“Average conversion rates are meaningless. Switzerland on average is flat.” – Chris Goward
If you are not seeing the email channel as a money making machine, you have the wrong strategy.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” Ramsay Leimenstoll
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” – Karl Murray
“Personalisation – it is not about first/last name. It’s about relevant content.” – Dan Jak
“Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” – Benjamin Murray
“There is no formula for the perfect email – Authentic and honest messaging works” – Unknown
“I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.” – John Caldwell
“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
“Email is a push channel, so we need to push it to work harder” – Kath Pay
Treat your subject line like the movie trailer - give a preview so they know what to expect.
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